Gen z trend report:

what your business needs to know for 2023

By The Apprentice Team

Companies need to adapt to the preferences and values of the next generation of employees, particularly Gen Z.  This includes offering a hybrid work model that allows for both in-person and remote work, being socially responsible and purpose-driven, and utilizing social media platforms such as:

Instagram, Snapchat, and TikTok to reach and engage with this audience.

This ebook provides data and insights on the preferences and values of Gen Z and suggests strategies  your company can adopt to attract and retain this demographic.

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Gen z trends 2023:

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Gen z trends

a new insight into gen z in 2023

With Gen Z entering the workforce and becoming the dominant workforce demographic, understanding what they want in a workplace, including culture, flexibility, and social responsibility, can help you attract and retain talent.

Gen Z is also the first generation to grow up completely immersed in technology. Companies that understand how Gen Z uses technology and social media can stay ahead of the curve a continue to succeed.

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